Buyer don't need another sale pitch

They Need a Guide Worth Following.

Let’s Make Your Brand That Guide.

Stop guessing what works in marketing. Build a go-to-market strategy so sharp your teams align, your buyers lean in, and your competitors wonder what hit them.

Get Started

/ David Schafer /

The Problem:

Most Marketing Feels Like Noise

Let’s be honest. Most CEOs know they’re wasting money on marketing that doesn’t stick.Your buyers aren’t looking for flashy campaigns or clever taglines. They’re overwhelmed, busy, and sifting through a sea of sameness. They don’t need more noise—they need clarity. They need to know your brand isn’t just another vendor but a partner who gets it.

That’s what Scripted to Scale is all about:

We’ll help you build a brand that cuts through the noise, connects emotionally, and drives real growth.

Create a Brand Narrative That Drives New Revenue.

Here’s what you get:

A Revenue Focused Go-To-Market Strategy

We’ll show you how to invest in key buying moments that nurture buyers and help you become a trusted category leader. You’ll walk away with a complete go-to-market strategy rooted in a memorable brand position that clicks with buyers.

A Brand Buyers Trust

Learn to position your brand as the Yoda to your buyer’s Luke Skywalker. Because when you show up as the guide, buyers stop hesitating and start choosing you.

A Playbook for Your Entire Team

Marketing, sales, finance—finally on the same page, working toward the same goals.

Proof, Not Promises

Scripted to Scale gives you tools to connect key buying moments to ROI & revenue.Shifting conversations from “What are we spending?” to “How much more can we invest?”

What's inside this course?

Module 1

The Call to Adventure — Why Stories Sell

Storytelling is the growth engine behind every category leader. In this module, you’ll learn why narrative outperforms data‑only messaging, then draft the first version of your Revenue Script™—a strategic story that positions customers as heroes and your brand as the trusted guide.

Key Ideas:

Why Storytelling Is Your Secret Growth Weapon

Brains Love Stories—Here’s Why

Turn Buyers into Heroes, Your Brand into a Guide

Craft Your Brand’s Call to Adventure

Module 2

Your Buyer's are Heroes — Mastering Buyer Psychology

Winning brands don’t guess what buyers want—they decode the emotions and triggers that shape every decision. This module teaches you how to view the market through your customer’s eyes, build data‑backed personas, and align messaging with the moments that matter. You’ll finish with a refined Ideal Customer Profile and the next section of your Revenue Script, engineered to convert interest into action.

Key Ideas:

Buyer Mindset Diagnostics

The S.T.E.P. Messaging Model: Setup, Trigger, Epiphany, Path

The 7 Forces Behind Every Purchase

Perspective vs. Perception: Dominating Your Market Reality

Mapping the Journey to Revenue

Module 3

All Brands are Guides — Become a Guide Worth following

Learn how to turn your company into the trusted guide buyers seek. This module builds a brand‑operating system that aligns identity, positioning, and market presence—so every decision, message, and product reinforces the transformation you promise.

Key Ideas:

Decode the 12 Brand Archetypes

Mission, Vision & Values Workshop

Craft Your “Onliness” Position

Master Category Entry Points

Become a Guide Worth Following Workshop

Module 4

Assemble Your Dream Team — Scale Collaboration, Kill Silos

Growth stalls when sales, finance, and marketing play different tunes. This module gives you a proven blueprint—rooted in psychological safety and shared metrics—to align every function behind one revenue scorecard. You’ll learn how to break silos, translate marketing results into CFO‑ready numbers, and turn cross‑functional friction into performance fuel.

Key ideas:

Why Trust Beats Talent: Lessons from Google’s Project Oxygen

Build Your Revenue Dream Team

Master Marketing Math & Shared KPIs

Bridge the CMO‑CFO Divide

Intro to C‑Suite Conversation Starters (ie. Revenue Scripts)

Module 5

Go-to-Market Quests — From Buyer Interest to Brand Obsession

The next phase of the program turns narrative into traction for go-to-market success. You’ll build a go‑to‑market playbook, engineer a demand engine, optimize lifecycle value, and stitch everything into a brand‑specific marketing plan ready for board approval.

Key Chapters:

Go‑to‑Market Blueprint: Segmentation, positioning, channels, content and launch governance

Demand Generation and Lifecycle Growth frameworks

Align GTM Content Strategy